Coming soon…a new book on social media in the architecture, engineering and construction (AEC) industry. Building Business with Social Media:…
Because of the lack of understanding and formal training about marketing, there is often confusion about the difference between marketing…
Consumers today have unlimited options to get information, purchase products or services and search for suppliers of goods and services.…
Sharing your knowledge via Wikipedia may become more difficult if the wishes of the site’s editors are put into effect.…
When it comes to communicating with your customers, an unclear or poorly written piece may very well be denied or…
In the overly competitive construction market, culture is king. Your organization’s core values shape every decision you make. Values shape…
I came across a quote this week that got me thinking about how we tend to approach marketing efforts: “Be…
In today’s day and age, email and texting have replaced talking on the phone in most cases. Sure, since most…
I’ve had a lot of questions lately about naming best practices. Several clients are looking at changing their company name…
Each day the amount of digital information created is tremendous. With people becoming increasingly overwhelmed with information, the marketer’s job of…