Each day the amount of digital information created is tremendous. With people becoming increasingly overwhelmed with information, the marketer’s job of getting a message through becomes more difficult. I think back to my early career and the basic advertising concepts of reach, frequency and message. How are you using those basic concepts to ensure your messages are getting through?
Domo, a company that specializes in technology for Big Data, recently published an interesting infographic, Data Never Sleeps, that provides an overview of the amount of data created every minute.
What should resonate with you is how overwhelmed your prospects and customers are with data, information and messages.
Brian Gallagher