Kimberly Kayler, co-author of Leading With Marketing and Building Business With Social Media, will be presenting a webinar on…
As we sat down with many of you during the latter part of the year to outline goals for the new year, one common…
“Customers buy for their reasons, not yours.”- Orvel Ray Wilson Before you can market—and eventually sell—to customers, you first have…
Content. What is it? How do you find it? These are some questions that come up when the word “content”…
As a leader in your firm, your job is to tell your story. However, identifying your theme is often really…
A recent survey of 515 small business owners noted that culture is an important contributor to corporate success. While that…
Each of us has the opportunity to motivate people: employees, students, volunteers, kids, business associates, buyers and many others. Everyone has…
Public relations is the formal way in which organizations communicate with their public. It is planned or managed communication —…
One of the things I love about marketing is how it is constantly changing. I entered the industry over 22…
Delivering a presentation, let alone a technical presentation, can be an arduous and often scary feat. Making sure you get…