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Author: bgallagher519

Before you Dump that Bucket of Water

November 7, 2014 bgallagher519

If anyone still believes that social media can’t make have an impact on spreading the word, just look at how…

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Posted in: Public Relations Filed under: ALS Challenge

Using PR to Build Thought Leadership

October 16, 2014 bgallagher519

Public relations is the formal way in which organizations communicate with their public. It is planned or managed communication —…

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Posted in: Public Relations Filed under: Kimberly Kayler, PR, Thought Leadership

More Tips on PR Proven to Drive Success

bgallagher519

Get the Word Out By now, you’re probably well aware of the value of getting your company’s name into a…

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Posted in: Public Relations Filed under: Kimberly Kayler, PR Tips

The Importance of Integrating Marketing Communications

bgallagher519

One of the things I love about marketing is how it is constantly changing. I entered the industry over 22…

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Posted in: Marketing, Public Relations, Strategy Filed under: Brian Gallagher, Integrated Marketing Communications

Delivering Effective Technical Presentations

October 15, 2014 bgallagher519

Delivering a presentation, let alone a technical presentation, can be an arduous and often scary feat. Making sure you get…

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Posted in: Marketing Filed under: Technical Presentations

Choosing Project Delivery Methods

October 14, 2014 bgallagher519

For manufacturers, production efficiency, innovation, cost management, and time to market are critical factors for achieving a competitive advantage. As…

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Posted in: Strategy Filed under: Choosing Project Delivery Methods, Construction Projects

Social Media Tips For Contractors

October 8, 2014 bgallagher519

Coming soon…a new book on social media in the architecture, engineering and construction (AEC) industry. Building Business with Social Media:…

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Posted in: Marketing

The Difference Between Sales and Marketing For AEC Firms

October 7, 2014 bgallagher519

Because of the lack of understanding and formal training about marketing, there is often confusion about the difference between marketing…

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Posted in: Marketing, Strategy Filed under: Marketing, Sales

Three Emerging Behaviors That Are Reshaping Branding

bgallagher519

Consumers today have unlimited options to get information, purchase products or services and search for suppliers of goods and services.…

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Posted in: Marketing, Public Relations Filed under: Branding

The Future of the Press Release

September 16, 2014 bgallagher519

Press releases are a common element of any PR program today. There are thousands released every day, hundreds every minute.…

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Posted in: Public Relations Filed under: Kimberly Kayler, Press Release

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