The Importance of Communicating with your Customers

When it comes to communicating with your customers, an unclear or poorly written piece may very well be denied or simply ignored. Whether you are sending a sales letter, responding to a request for proposal, or developing another form of printed or electronic communication, success depends not only on appealing design, but clear language that focuses on your audience.

Electronic communication is a powerful tool that creates new ways to interact with your customers. Your customers are checking their email inbox daily and a well-designed eblast is the perfect way for them to see your message. To create a successful electronic message, make sure you have a targeted audience, and be sure to develop your communications for a specific topic or event. Also, share industry trends, case studies, and best practices to provide a balance of information sharing. Don’t forget to integrate your message on all mediums including social media, your Website, blog posts, etc.

CCI can design electronic communications to help communicate your message to your customer, both increasing sales and educating your audience on all you have to offer. The eblasts we have created for our clients have open rates averaging 15-35 percent, well above industry average of 7-12 percent. Take a look at our portfolio of electronic communications to see how we can assist you in getting your message out. Contact us at for more details.

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