Consumers today have unlimited options to get information, purchase products or services and search for suppliers of goods and services. To this end, they also hold the power to share their opinions and experiences about your brand across social media sites (of which there are too many to list!). Consumers are now well-informed as well as skeptical – making it a challenge for suppliers and marketers to present their brand online and then hope for the best reaction. A recent report compiled by Wolff Olins and Flamingo – a branding consultant – suggest that there are three emerging trends associated with consumers and how it is reshaping branding in today’s marketplace. Get the full report here from Wired.com.
How are you integrating social media today to shape consumer opinions about your brand?