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Category: Strategy

The Importance of Integrating Marketing Communications

October 16, 2014 bgallagher519

One of the things I love about marketing is how it is constantly changing. I entered the industry over 22…

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Posted in: Marketing, Public Relations, Strategy Filed under: Brian Gallagher, Integrated Marketing Communications

Choosing Project Delivery Methods

October 14, 2014 bgallagher519

For manufacturers, production efficiency, innovation, cost management, and time to market are critical factors for achieving a competitive advantage. As…

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Posted in: Strategy Filed under: Choosing Project Delivery Methods, Construction Projects

The Difference Between Sales and Marketing For AEC Firms

October 7, 2014 bgallagher519

Because of the lack of understanding and formal training about marketing, there is often confusion about the difference between marketing…

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Posted in: Marketing, Strategy Filed under: Marketing, Sales

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